When it comes to selling on Amazon, it is really a jungle out there, sound like a cliché but it’s true. You really have to get it right for your product to make sales. It takes a lot of work and effort; from driving traffic to your listing, use of optimal keywords, and most importantly getting a competitive edge over your competitors. Here are some tips that could go a long way in helping your business in moving to the next on Amazon.
Learning the Art of Creating Listings
Sit down and spend some time before creating a listing. Focus on your area of interest, take the idea, lay it down, review it, refine it and do your very best to distinguish it from the next guy. A neat, clear and concise paragraph with five bullet points outlining a particular product should get you going. In case of existing listings just as change is constant, improvements are also paramount to be able to stay up-to-date and get more visitor conversions to customers.
Optimize your listings and try garnering a larger audience from Sponsored Ads. Adopt some Amazon Pay Per Click Campaigns and slightly increase your bids on relevant keywords. Amazon and keywords go hand in hand, use search tools like Merchant Words and the Google search tool. Once you know your key words, make sure that your top key words are included in your title, product description, and in the back-end of your listing.
Here are just a few that we recommend to our clients:
Competition monitoring: http://www.junglescout.com/, https://www.amztracker.com/
Product reviews: http://www.feedbackfive.com/, https://www.reviewkick.com/
Key words tool suggestion: http://keywordtool.io/, Google Keyword Planner
Pricing Decisions. Don’t compete on Price.
One thing customers are attracted to like a moth to a light, is a bargain. Using this psychology competitors tend to set lower prices that tempt prospective customers. Despite the overwhelming default reaction of reducing your price when the competitor does, here is an alternate method. Pick on your strongest attributes and selling points and emphasize them on your listing. Also, optimize your listing for the top key words related to this product attribute and outbid your competitors on your major key words.
This is a no-brainer; customers are most likely to buy from you if others have had an awesome experience in the past. And by reviews, we are referring to ones from honest verified customers. Reviews on Amazon sometimes is a numbers game, the more 5 stars you have the more “credible” or “trustworthy” potential customers perceive you. A great way to increase positive reviews on Amazon is by running promotions and giveaways to your customers. You can also email customers and ask them to give feedback on their shopping experience. There are multiples tools available on the market to solicit your customers’ feedback, here are just a few we suggest to our customers: https://www.reviewkick.com/, http://www.feedbackfive.com/. If your competitor has a 300 reviews and you only have 10 then you need to use above-mentioned tools to send your products to the large audience of reviewers to get your product reviews ASP.
Creating a bundle is a quintessential tactic for getting ahead of the pack on Amazon. This essentially means combining related products and selling them as one. This makes it easy for customers when they are looking for complementary products. Product bundling helps you widen the net, making sure customers don’t look elsewhere without looking at your listing first.
It is a win-win for everybody as you can a discount to the customer and at the same time you make more profit. This makes everyone happy, and a happy customer always comes back with a friend or two!